US Patent Issued to The Nielsen Company (US) on July 15 for "Methods and apparatus to estimate population reach from marginal ratings with missing information" (Michigan, Illinois, California, Florida Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,363,365, issued on July 15, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to estimate population reach from marginal ratings with missing information" was invented by Michael Sheppard (Holland, Mich.), Dipti Shah (Pleasanton, Calif.), Ajete Junuzi (Clearwater, Fla.) and Molly Poppie (Arlington Heights, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, and articles of manufacture are disclosed to estimate population reach from marginal ratings with missing information. An example apparatus includes a pseudo universe calculator to (i) determine a first pseudo universe estimate for a first audience of med...