US Patent Issued to The Nielsen Company (US) on July 1 for "Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information" (California, Michigan, Utah Inventors)

ALEXANDRIA, Va., July 3 -- United States Patent no. 12,346,920, issued on July 1, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information" was invented by Michael Sheppard (Holland, Mich.), Jonathan Sullivan (Hurricane, Utah), Matthew B. Reid (Alameda, Calif.) and Alejandro Terrazas (Santa Cruz, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information are disclosed. An example method includes estimating first and second ages of ...