US Patent Issued to The Nielsen Company (US) on Jan. 13 for "Methods and apparatus to estimate population reach from marginal ratings" (American, Belgian Inventors)

ALEXANDRIA, Va., Jan. 13 -- United States Patent no. 12,526,476, issued on Jan. 13, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to estimate population reach from marginal ratings" was invented by Michael Sheppard (Holland, Mich.), Jonathan Sullivan (Hurricane, Utah), Edward Murphy (North Stonington, Conn.), Michael D. Morgan (Bartlett, Ill.) and Ludo Daemen (Duffel, Belgium).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach from marginal ratings. An example apparatus includes means for iteratively converging on an output estimate of a reach of media for a total population audience a...