US Patent Issued to The Nielsen Company (US) on Feb. 18 for "Measurement of internet media consumption" (Florida Inventors)

ALEXANDRIA, Va., Feb. 19 -- United States Patent no. 12,231,512, issued on Feb. 18, was assigned to The Nielsen Co. (US) LLC (New York).

"Measurement of internet media consumption" was invented by Kevin Keqiang Deng (Oldsmar, Fla.) and Joseph Kerkes (Lutz, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, and systems are disclosed to measure media consumption. An apparatus includes a memory, machine readable instructions, and processor circuitry to instantiate or execute the machine readable instructions to access a domain pattern signature representative of a request to obtain media, the domain pattern signature includes (a) a set of domain names and (b) one or more of a location of th...