US Patent Issued to The Nielsen Company (US) on Feb. 18 for "Fusing online media monitoring data with secondary online data feeds to generate ratings data for online media exposure" (Florida Inventors)

ALEXANDRIA, Va., Feb. 19 -- United States Patent no. 12,231,319, issued on Feb. 18, was assigned to The Nielsen Co. (US) LLC (New York).

"Fusing online media monitoring data with secondary online data feeds to generate ratings data for online media exposure" was invented by Arun Ramaswamy (Tampa, Fla.) and Jan Besehanic (Tampa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example apparatus disclosed herein are to access first data entries from a first data source based on a first media identifier, the first data entries associated with first streaming media, respective ones of the first data entries including the first media identifier and corresponding timestamps that indicate when the first streamin...