US Patent Issued to The Nielsen Company (US) on April 1 for "Methods, apparatus and articles of manufacture to estimate local market audiences of media content" (New Jersey Inventor)

ALEXANDRIA, Va., April 2 -- United States Patent no. 12,267,554, issued on April 1, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods, apparatus and articles of manufacture to estimate local market audiences of media content" was invented by Peter Campbell Doe (Ridgewood, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed example audience measurement apparatus determine a first audience metric based on set-top box return path tuning data obtained from set-top boxes located in a first geographic area; determine a second audience metric from a portion of audience measurement data corresponding to a second geographic area, the portion of the audience measurement data associated with monit...