ALEXANDRIA, Va., Feb. 3 -- United States Patent no. 12,542,954, issued on Feb. 3, was assigned to Roku Inc. (San Jose, Calif.).

"Media system with presentation area data analysis and segment insertion feature" was invented by Sunil Ramesh (Cupertino, Calif.) and Michael Cutter (Golden, Colo.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one aspect, disclosed is an example method for use in connection with a media-presentation device having an associated presentation area, the method including: (i) obtaining presentation area data associated with the presentation area; (ii) determining that the obtained presentation area data satisfies each and every condition of a condition set; (iii) responsive to at le...