ALEXANDRIA, Va., April 9 -- United States Patent no. 12,273,599, issued on April 8, was assigned to Free Wheel Media Inc. (Philadelphia).
"Value-based TV advertising audience exchange" was invented by Seth Haberman (New York), Gerrit Niemeijer (Maplewood, N.J.), Robert Bress (New Providence, N.J.) and Claudio Marcus (Andover, N.H.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact...