ALEXANDRIA, Va., April 2 -- United States Patent no. 12,265,989, issued on April 1, was assigned to CHANDLER WILKINSON LLC (Valley Village, Calif.).
"Preservation of scores of the quality of traffic to network sites across clients and over time" was invented by Vincent Granville (Issaquah, Wash.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility may generate training set data and use the training set data to identify parameters indicative of fraudulent traffic to a site and reduce the effect of fraudulent traffic advertisers and publishers. The facility may score the quality...