US Patent Issued to Bank of America on March 4 for "Micro-moment/nuanced personalization cross channel eco-system" (North Carolina, Oregon, Ohio, California, Delaware, Massachusetts Inventors)

ALEXANDRIA, Va., March 5 -- United States Patent no. 12,243,064, issued on March 4, was assigned to Bank of America Corp. (Charlotte, N.C.).

"Micro-moment/nuanced personalization cross channel eco-system" was invented by Karen Lea MacQueen (Lyndhurst, Ohio), James I. Brown (Boston), Jorge E. Camargo (Los Angeles), Victoria L. Dravneek (Charlotte, N.C.), Thomas D. Ellis (Charlotte, N.C.), Murthy Peri (Charlotte, N.C.), Leslie Richard Rhyne (Bend, Ore.) and Wendy M. Wekke (Wilmington, Del.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Embodiments of the present invention provides a micro-moment or nuanced personalization eco-system for a user interaction with an entity via any channel. The system first prefor...