Saudia Launches Recycling Initiative in Collaboration with PepsiCo
U.S., Oct. 10 -- In partnership with Nadeera, a social enterprise that provides innovative, digitally enabled solutions for solid waste management, Saudia and PepsiCo will collaborate to develop an unprecedented strategy for collecting, recycling, and diverting recyclable waste from landfills onboard flights, in coordination with Saudia employees and partners. Moreover, the two sides will develop joint programs to raise awareness among Saudia guests regarding the importance of sorting, collecting, and recycling operations, as well as their contribution to supporting the Saudi Green Initiative (SGI), aimed at reducing carbon emissions and pollution, by driving circularity.
Essam Akhonbay, Vice President of Marketing & Product Management a...
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