U.S., April 25 -- "Since our inception last July, we hit the ground running to accelerate the tourism economy," said Brad Dean, CEO of Discover Puerto Rico . "This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com .

"The creative highlights our two strongest assets - our culture and our people - and will help us strengthen traveler's familiarity with what makes our Island one-of-a-kind." The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019,...