India, March 11 -- Harry Theoharis, front-runner for the position of Secretary General of the UN Tourism, today unveiled his reform plan aimed at ending bureaucratic inefficiencies and reinvigorating UN Tourism as a results-driven and wholly accountable force in the global travel industry. Theoharis's plan comes at a critical time when the tourism sector demands measurable action and practical solutions to navigate complex global challenges and UN Tourism's value is under increasing scrutiny.

"The time is now for UN Tourism to make the quantum leap from bureaucratic machine to dynamic driver of real change. We cannot afford to be complacent or complicit in sustaining UN Tourism's recent record of excusing ineffective results with bureau...