U.S, Sept. 12 -- Hanam City n South Korea is the world capital of K-Pop. The city's Mayor Lee Hyeon-jae is accelerating its leap forward as a Hanam to be the K-culture hub city by increasing the city's value through differentiated city branding strategies, such as collaboration with fashion brands and the use of movie themes.
This month, Hanam City's identity boldly studies the wardrobes of its citizens. At the newly opened Starfield Hanam SPAO store on this day, T-shirts featuring Hanam City's characters "Hanam & Bangwool " and SPAO's representative character "Woody " were released as exclusive products to commemorate the opening, captivating the attention of visitors.
This is especially meaningful as it is the first collaboration in K...