Kochi, Oct. 7 -- Coca-Cola India has announced a partnership with the International Cricket Council (ICC) for the ICC Women's Cricket World Cup 2025.
This association builds on an eight-year global collaboration between Coca-Cola and the ICC. It reaffirms the company's commitment to promoting women in sports and inspiring new athletes.
As part of the partnership, Thums Up XForce will be the official beverage partner, and BodyArmor Lyte ORS will be the official hydration partner. Sundeep Bajoria, Vice-President, Coca-Cola India, confirmed this in a release.
The initiative aims to keep players and fans energised and hydrated as India hosts the event across Guwahati, Indore, Visakhapatnam, and Navi Mumbai.
Coca-Cola India plans to bring it...