Tencent-backed Chinese esports giant Hero Esports using integration of AI models to become global industry leader

Beijing, April 20 -- Chinese esports giant Hero Esports is betting big on artificial intelligence (AI), and is now using integration of AI models to advance its operations, to become a global industry leader.

"We are pilot-testing several AI models, including DeepSeek (a Chinese AI company developing large language models), in all aspects of the business," said Danny Tang, co-founder and CEO of Hero Esports.

The company is also adapting a local version of DeepSeek to analyse patents and historical contracts to identify areas that might "require more attention", she said, reported South China Morning Post.

The esports company, backed by gaming mega-conglomerate Tencent Holdings, and Saudi Arabia's Savvy Games Group's use of AI models is y...