Los Angeles, Feb. 14 -- Pop superstar Taylor Swift has taken legal steps to stop a US bedding company from registering the name "Swift Home", arguing that the branding could confuse buyers into thinking she is connected to the products.
Her legal team argued that the way Cathay Home has styled the word "Swift" in its branding closely resembled the singer's trademarked cursive signature.
Cathay Home, which was founded in New York, says on its site that it sells products through major retailers and has applied for the "Swift Home" trademark for its bedding items.
The opposition was filed with the United States Patent and Trademark Office by Swift's rights-holding entity, TAS Rights Management LLC.
Swift's representatives argue that the ma...