Siliguri, Feb. 15 -- The Tea Association of India (TAI) has called for the introduction of a Minimum Sustainable Price (MSP) mechanism for made tea, linking it to production costs and quality parameters to ensure fair returns for all stakeholders in the tea industry.
Addressing the 54th Annual General Meeting of the North Bengal Branch of the Tea Association of India in Jalpaiguri, TAI president Shailja Mehta urged the Tea Board to establish an effective pricing framework.
"We appeal to the Tea Board to work out an effective mechanism to implement a Minimum Sustainable Price for made tea based on cost of production with defined quality parameters," Mehta said.
She noted that such a mechanism, if properly enforced, would improve green lea...