Hyderabad/Mumbai, March 9 -- Reliance Retail Limited on Monday announced the acquisition of the 'Pahadi Local' brand along with its business from Pahadi Goodness Private Limited, strengthening its presence in India's beauty and wellness segment.
'Pahadi Local' is a fast-growing Indian beauty and wellness brand known for its nature-led formulations inspired by Himalayan ingredients and traditional wellness practices, the company said in a release.
The acquisition is part of Reliance Retail's strategy to build and scale purpose-driven Indian brands by leveraging its omni-channel retail ecosystem, digital commerce capabilities and supply chain network.
Commenting on the development, Isha Ambani, Executive Director of Reliance Retail Venture...