Bhubaneswar, April 23 -- In a significant push to reposition itself on the global tourism map, Odisha on Wednesday unveiled a new brand identity and tagline,"Think India, Think Odisha",signaling a strategic shift towards projecting the state as a vibrant, experience-driven destination.
The initiative, led by the state's Department of Tourism, aligns with the broader developmental visions of "Samrudh Odisha 2036" and "Vikshit Bharat 2047," marking Odisha's transition from a lesser-known destination to a confident and competitive global tourism hub.
The new branding was launched alongside the announcement of the OMC Puri Coastal Marathon (OPCM), a first-of-its-kind international sporting event aimed at boosting sports and experiential touri...