New Delhi, Feb. 6 -- Former England cricket captain Kevin Pietersen on Friday unveiled Ardent Alcobev Private Ltd's premium bottled-in-origin spirits collection at an exclusive launch event held here.
Ardent Alcobev, an emerging player in India's premium alcoholic beverage market, is a joint venture between Rajasthan Liquor Ltd and industry veterans Debashish Shyam and Jatin Fredericks.
The company introduced its new range featuring Dram Bell Blended Scotch Whisky from Scotland and Russian-origin spirits, including Gin Soak Premium Dry Gin and Glacir Vodka, as per a release.
The event was held at Travancore Palace, New Delhi, and was hosted by Pietersen, a marquee investor in the company, along with its co-founders.
The newly launched p...