Kochi, Aug. 20 -- South Indian Bank's latest Onam advertisement film has garnered over 1.8 million views within 24 hours of its release on social media platforms.
Titled "There is Something that Makes a Malayali a Malayali" (Malayaliye Malayaliakkunna Chilathund), the film captures the essence of Malayali identity, family bonds, and the festive spirit.
The story revolves around a young woman working abroad who surprises her family by arriving home on Thiruvonam day. This sets the backdrop for visuals of traditional celebrations - floral carpets, Thrikkakarappan, Onasadya, and Onakalikal.
The film subtly integrates South Indian Bank's mobile application, positioning it as a companion throughout the festive journey.
Reinforcing its brand ...