Hyderabad, Feb. 10 -- Kerala Tourism Department here on Tuesday said it recorded 2.2 crore domestic tourist visits last year, marking a strong post-pandemic rebound, with arrivals in several segments surpassing pre-Covid levels, reflecting renewed confidence and growing demand for travel to the state.
Kerala Tourism has rolled out a refreshed promotional strategy with the tagline 'Travel Now, Post Later', placing emphasis on authentic, immersive travel experiences rather than social-media-driven tourism, Kerala tourism information officer Sooraj PK told reporters on the sidelines of an exclusive media session hosted as part of Network Kerala, a premier B2B tourism meet held here on Tuesday.
The move comes as the state records a strong pos...