Thiruvananthapuram, March 7 -- Kerala Tourism has signed a Memorandum of Understanding (MoU) with a consortium led by Delhi-based E Factor Entertainment Private. Limited for branding, promoting, marketing and revenue generation activities of the Champions Boat League from 2019 to 2023.
As per the MoU, the agency will be responsible for promotional activities for five years. The government will get 35 per cent revenue share.
The other member of the consortium is AMP Communications Private. Limited, Mumbai.
The agreement was signed between P Bala Kiran, Director, Tourism; and Rishi Maharwal, representative of E Factor Entertainment Private Limited., in the presence of Minister for Co-operation, Devaswom and Tourism, Kadakampally Surendran ...