Pune, April 12 -- Indriya, Aditya Birla Jewellery, has launched its new store in Pune, marking its 4th store in the city and further strengthening its presence in Maharashtra.
This expansion aligns with the brand's strategy to deepen its footprint in key metropolitan markets with strong growth potential.
Maharashtra continues to be a significant market for fine jewellery, driven by a blend of traditional purchase occasions and a growing preference for contemporary, design-led collections. Pune, with its cosmopolitan audience and evolving consumer sensibilities, remains a key focus market for organised jewellery retail.
Located at Phoenix Marketcity, Viman Nagar, one of Pune's most popular retail hubs, the store offers a refined and immer...