Chandigarh, March 8 -- A research project, titled "Examining Influencer Marketing: Bridging Regulatory Gaps and Moral Boundaries in India", funded by the Indian Council of Social Science Research (ICSSR), North-Western Regional Centre (NWRC), has been awarded to Punjabi University.
The project aims to critically analyse the rapidly growing phenomenon of influencer marketing in India and explore the ethical, regulatory, and consumer protection challenges associated with it.
The study will be undertaken by Dr. Tarannum Mohan, Assistant Professor, Department of Management, Punjabi University Centre for Emerging and Innovative Technology, Mohali. The research focuses on understanding how influencer marketing practices on social media platform...