Thiruvananthapuram, Aug. 29 -- Eastern, a leading brand in spices, masalas and foods, has announced its association with the iconic Veeyapuram Chundan and the Village Boat Club (VBC) Kainakary for the 71st edition of the Nehru Trophy Boat Race at Punnamada Lake, Alappuzha.
One of Kerala's most celebrated cultural spectacles, the snake boat race draws over one lakh spectators, including visitors from abroad, every year. The event is seen as a vivid display of unity, strength and tradition.
As part of the campaign, Eastern has released a brand film that narrates the inspiring journey of Veeyapuram village and the Village Boat Club, which finished runner-up in 2024.
The film portrays the resilience, teamwork and community spirit of 100 rowe...