Bengaluru, March 2 -- India's professional audio-visual (pro AV) market is being powered by a "dual engine" of Global Capability Centre (GCC) expansion and post-pandemic technology refresh cycles, according to James Berry, Managing Director - APAC at Diversified.
In an interview to United News of India (UNI), Berry said the country's pro AV growth is not being driven by technology hype alone, but by a structural combination of new enterprise build-outs and modernisation of existing workplace environments.
"Both infrastructure and enterprise expansion are driving growth. We're seeing continued GCC expansion from international corporates, which creates demand for fitting out new premises and enabling new workforces," he said.
India has eme...