Bengaluru, Jan. 22 -- In a first-of-its-kind initiative to honour drivers on National Driver's Day, Cycle Agarbathis distributed 10 lakh eco-friendly fragrance packets across the country on Thursday aiming to make journeys more pleasant and stress-free for drivers and commuters alike.
The move, described as a tribute to the "silent warriors" of India's roads, involved partnerships with seven major institutions including Ola Cabs, MSRTC, KSRTC, DTC in Delhi, VRL, and the Indian Federation of App-Based Travel Operators.
The fragrance packets, designed for use in cars, buses, and other enclosed spaces, release soothing aromas that enhance the travel experience.
Cycle Agarbathis Chief Sales and Marketing Officer Amatnath Dutta emphasised tha...