New Delhi, Jan. 27 -- In a bid to provide access to authentic AYUSH medicines and wellness products, the Centre on Tuesday announced the signing of an agreement between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited on Wednesday.
Drawing attention to this collaboration as a significant step toward integrating traditional Indian healthcare systems with modern quick commerce ecosystems, the ministry said that the move would strengthen "the AYUSH sector's digital reach, consumer trust, and market access."A dedicated Ayush store on the Zepto app will be created as part of this agreement, offering easy access to consumers to verified AYUSH products. The contract also includes awareness and educational programmes about the Ayu...