Hyderabad, March 31 -- : Beyond Appliances has launched its first experience store in Hyderabad, marking its entry into offline retail as part of an omnichannel expansion strategy.
The store, located in Kompally, is designed as a real-kitchen environment, allowing customers to interact with the brand's product range, including Android-powered chimneys, Plug 'N' Play Chimneys, hobtops and cooktops, the Bangalore-based smart kitchen appliance brand company said in a release here.
The company said Hyderabad has been among its top three markets by e-commerce revenue, prompting the move to strengthen its physical presence in the city.
Founder and CEO Eshwar K Vikas said the store aims to bridge the gap between online discovery and physical ex...