Chennai, Sept. 13 -- Positioning his nascent Tamilaga Vetrri Kaznagam (TVK) as a primary force andnot an alternative force to the two Dravidian majors, charismatic actor-turned neta Vijay, launched hisfour month long state-wide mass outreach from he Central region of Trichy and coming under the CauveryDelta districts today, ahead of the crucial Assembly polls.

Tens and hundreds and thousands of enthusiastic TVK cadres, carrying Party flags and his portraits accordeda rousing reception right from airport to Marakkadai area, where he addressed them.

Buoyed by the rousing reception, Vijay, who travelled in a specially designed campaign van, waved to hissupports and fans, as banners and festoons dotted the routes from Trichy airport.

It took...