Serai and BGMEA launch initiative to strengthen manufacturers digital presence
Bangladesh, Nov. 23 -- Working closely with the BGMEA to support Bangladeshi apparel manufacturers in securing a larger share of the global market, HSBC's Serai Limited, is funding a digital profile building initiative for the country's leading export sector.
The free initiative will connect local manufacturers with digital agencies in Dhaka, who will create marketing assets to promote their businesses online. Serai and the BGMEA believe that Bangladesh has a huge opportunity to tap into the global RMG export market, if local manufacturers use digital tools to showcase their products, capabilities and credentials to international buyers.
The agencies will produce promotional assets such as videos and photos of products, facilities, fabr...
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