, March 23 -- expanding world of social media wellness content, influencers promote a variety of treatments and products, claiming to aid weight loss, boost energy, or improve overall health.

While some of these recommendations may have merit, many are based on trends with little scientific backing, experts warn.

Some influencers urge their followers to avoid certain foods, such as seed oils, while others promote restrictive diets, like the meat-heavy carnivore diet. Social media is flooded with endorsements for berberine-dubbed "nature's Ozempic"-and non-medical IV vitamin therapy, marketed as a cure for hangovers or fatigue.

The Rise of Dubious Health Claims

Alternative health remedies have existed long before the internet, but the ...