Dhaka, Nov. 6 -- BRAC has formally launched 'Otithi', a community-based tourism initiative designed to promote sustainable travel by showcasing the people, history, culture, natural beauty, and archaeological treasures of various regions in Bangladesh to both local and international tourists.

According to a media statement, Otithi aims to transform the tourism landscape in Bangladesh by ensuring that travel directly benefits local communities, fostering economic growth, and preserving cultural heritage.

The initiative was officially launched in Rajshahi, the land of Barind, on Sunday (November 3).

'Otithi' community-based tourism initiative will engage local communities in the tourism industry, ensuring that economic benefits flow back...