Dhaka, May 27 -- As Memorial Day nears and National Military Appreciation Month concludes in US, an unexpected leader in veteran employment has emerged, the video game franchise Call of Duty.

The Call of Duty Endowment (C.O.D.E.), a nonprofit initiative tied to the popular military video game published by Activision, has placed over 150,000 US veterans in meaningful jobs since its launch in 2009.

According to the organisation's President Dan Goldenberg, the initiative has been outpacing the federal government's veteran placement efforts since 2022, reports AP.

The initiative has raised $48 million through sales of special accessory packs in "Call of Duty" games alone (one of which recently launched in collaboration with real-life vets ...