New Delhi, Aug. 8 -- After scaling legacy milkshake brand Keventers from scratch to over 375 outlets across India and the Middle East in just four years, hospitality entrepreneur Sohrab Sitaram is now brewing his next big move, coffee.

Founded in 2024 by Sohrab Sitaram and Dhawan, First Coffee aims to tap into one of India's fastest-growing consumption categories: accessible, everyday coffee experiences. Speaking at the People Matters TechHR India 2025 conference, Sitaram revealed his ambitious vision - to build 5,000-6,000 outlets across India, Nepal, Bangladesh, and beyond.

"With Keventers, we had strong partners like Domino's, which has over 3,000 stores in India. For coffee, I believe we can scale to 5,000-6,000 outlets - not just i...