Mumbai, March 8 -- Mamaearth, India's leading toxin-free personal care brand, is thrilled to announce the addition ofPalak Tiwarias the newest face of the brand. She joinsShilpa Shetty Kundra, who continues her longstanding association with Mamaearth, advocating the goodness of natural ingredients in skincare.

The announcement comes in the form of a TV campaign in which both Palak and Shilpa come together to endorse Mamaearth's Ubtan Face Wash, emphasizing the time-honored benefits of Ubtan in daily skincare for the ultimate glow.

Conceptualized by Havas Creative India, the campaign highlights the impact of daily exposure to sun, dust, and pollution on the skin. The film opens with Palak reminiscing about her once-radiant skin, realizin...