Chennai, June 23 -- Truliv, India's most capital-efficient and profitable co-living company, today announced a strategic equity partnership withBennett, Coleman & Co. Ltd. (BCCL)at avaluation of Rs.356.50 crore. The investment cements Truliv's position as a national forcereshaping the alternate asset class hospitality, catering to the evolving needs of India's Gen Z and millennial renters. The capital raised will be used to expand Truliv's footprint into new cities, strengthen its technology platform, and build out its next set of alternate asset classes in hospitality including holiday homes and retirement living.

As Truliv scales to new cities and diversifies into emerging segments like holiday homes, retirement living, and nature-cent...