Bengaluru, July 14 -- Century Real Estate, one of Bengaluru's premier real estate developers, has launched 'The Center of Now,' a strategic brand campaign aimed at reinforcing North Bengaluru's position as the city's most dynamic and fast-evolving corridor. As part of this initiative, the brand has unveiled a high-impact Out-of-Home (OOH) installation at Mekhri Circle, one of the city's most prominent arterial junctions and entry point into North Bangalore.

With this activation, Century Real Estate pays homage to Bengaluru's cultural and visual legacy. The yellow signage draws inspiration from BBMP boards, invoking nostalgia and place recognition, while symbolically linking the brand's rich legacy with the city's evolving trajectory. Th...