Nigeria, Nov. 29 -- Black Friday was once an exciting time for shoppers in Nigeria. This day symbolized unbeatable deals, bustling stores, and the thrill of snagging coveted items at a fraction of their usual price.

However, Black Friday's excitement has dwindled in recent years, leaving many Nigerians feeling underwhelmed and uninterested.

So, what happened?

The Hype Has Worn Off

When Black Friday first came to Nigeria, retailers pulled out all the stops. The discounts were jaw-dropping, and the advertisements were everywhere. Shoppers eagerly marked their calendars, and online platforms like Jumia and Konga became the go-to places for slashed prices. Over time, however, many have noticed that the so-called "discounts" are often infl...