INDIA, Nov. 26 -- The Jammu and Kashmir government spotlighted its revamped Film Policy 2024 at the 56th International Film Festival of India (IFFI) in Goa, using the global platform to attract filmmakers and promote the Union Territory as a premier shooting destination.

A delegation from the Department of Information and Public Relations (DIPR), led by Commissioner Secretary Information M Raju and Director Information Nitish Rajora, set up an impressive J&K Pavilion at the WAVES Film Bazaar. The pavilion showcased the UT's cinematic potential, rich cultural heritage, local cuisines and iconic tourist landscapes.

Speaking during the event, Director Information Nitish Rajora said the primary objective was to pitch Jammu & Kashmir as a to...