Srinagar, March 11 -- On Amazon, a 5*7 carpet with a label of Kashmiri silk carpet is sold at Rs 5000.

Weavers, however, said that a typical silk carpet of the same size demands a labor cost of more than Rs one lakh.

This is how the valley-based artisans are battling the invasion by counterfeit carpets, branded as Kashmiri traditional carpets in the market.

The invasion is from both the online as well as the physical market.

With this, the Kashmiri carpet weavers and dealers are facing a growing challenge as counterfeit carpets flood the market, threatening the centuries-old heritage of handwoven Kashmiri carpets.

Artisans and traders are raising concerns over machine-made imitations, often falsely marketed as authentic Kashmiri hand...