India, Nov. 28 -- The Black Friday sale on Amazon India is set to run from 28 November to 1 December 2025, bringing a wide sweep of deals across categories. The company is positioning the event as a mix of early offers, curated formats and AI-driven tools aimed at simplifying product discovery and decision-making.

The platform is offering themed formats such as New Deal Drop, Black Friday best brands, trending items, 8 PM deals, and Upgrade at 99 with no-cost EMI options. The range spans home decor, electronics, beauty, apparel and more from brands including Apple, Samsung, HP, and OnePlus.

A set of AI tools is being pushed to the front of this year's sale. Rufus, the AI shopping assistant, is designed to help customers search, compare ...