Dhaka, Aug. 18 -- Thailand is stepping up efforts to draw young European travelers with a new summer campaign, Thai'd Up This Summer, part of the country's wider Amazing Thailand Grand Tourism and Sports Year 2025.

The initiative targets the 18-25 age group, encouraging them to explore beyond famous landmarks through immersive cultural, eco-friendly, and community-based experiences.

A highlight of the campaign is the Your Dream of Thailand Academy, which selected four young Europeans and their companions for a fully sponsored 10-day journey across Bangkok, Chiang Mai, Koh Samui, and Nakhon Si Thammarat.

Structured like a summer camp, the program combines cooking lessons, craft workshops, and conservation projects with popular attractio...