New Delhi, Nov. 13 -- India's largest IT services company, Tata Consultancy Services (TCS), on Thursday signed a new partnership with Lion, a beverage company headquartered in Sydney with operations across Australia and New Zealand, to transform and manage its information technology landscape.

Under the multi-year engagement, TCS will help Lion enhance operational resilience and productivity by modernising its core systems, adopting cloud and AI-led automation, and strengthening cybersecurity. The IT major will deploy its TCS Cognix platform to drive service resilience, business agility, and improved customer experience.

"This partnership marks a new chapter in Lion's technology transformation," said Ram Kalyanasundaram, Technology & Digital Transformation Director, Lion. "TCS brings deep capability in consumer goods and a partnership mindset that aligns with our ambition to build a more modern, scalable and resilient digital foundation."

TCS said the collaboration will also enable Lion to leverage advanced data analytics and AI-driven insights for faster decision-making and smarter business outcomes.

Krishnan Ramanujam, President, Consumer Business Group - TCS, said the company will "leverage cutting-edge technologies such as AI and cloud to accelerate innovation and deliver exceptional experiences for customers and consumers alike."

The Lion engagement extends TCS's recent momentum in the Asia-Pacific region. The company has signed similar technology transformation deals with ARN Media in Australia to modernise its business operations, and Air New Zealand to overhaul the airline's digital infrastructure using cloud and AI.

"This collaboration with Lion underscores our focus on driving transformation in Australia and New Zealand through automation, cybersecurity and AI," said Vikram Singh, Country Head, TCS Australia & New Zealand.

The latest win comes close on the heels of TCS's Q2 FY26 earnings announcement, where the company reported a 2.4% year-on-year rise in revenue to Rs.65,799 crore and a net profit of Rs.12,075 crore, with operating margin improving to 25.2%. Total contract value for the quarter stood at US $10 billion, supported by strong order flow in markets such as Australia, Japan and Singapore.

Published by HT Digital Content Services with permission from TechCircle.