Hyderabad, Nov. 11 -- The Kingdom of Saudi Arabia's Tourism Authority recently launched SARA, a cutting edge artificial intelligence (AI) digital human, to serve as a brand ambassador, travel companion, and personal concierge for Kingdom's tourism.

The Kingdom has claimed that SARA is the first digital human travel companion developed for a national tourism board, setting a new standard in the industry.

The tourism authority showcased SARA to visitors as a beta version in the Saudi Pavilion at the World Travel Market (WTM) in London.

Utilizing the latest advancements in generative AI, SARA will showcase Saudi's innovative tourism approach, enhancing tourist understanding and engagement through engaging, interactive content.

SARA offer...