Hyderabad, Feb. 19 -- Milaf Cola, a newly launched date-based cola from Saudi Arabia-touted as the world's first soft drink made from dates-will soon be available across Gulf Cooperation Council (GCC) countries.

"We have entered into an agreement with Lulu Group of Companies to distribute our product across the GCC. Our initial goal is to have it available on supermarket shelves throughout the region starting in April," said Mohamed El-Nahas, Senior Director of Product Development, in an interview with Khaleej Times.

Milaf Cola was officially launched in November 2024 at the Riyadh Date Festival. The product was developed under the leadership of Thurath Al-Madina, a subsidiary of the Kingdom's Public Investment Fund (PIF).

Positioned a...