Hyderabad, March 18 -- A promotional video by the Dutch modest clothing brand Merrachi has ignited controversy in France. The advertisement, created for Ramzan, features the Eiffel Tower draped in a hijab and abaya, symbolising support for the freedom to wear the hijab.

Merrachi, which operates an online store in France, posted the animated video on Instagram with the caption, "Spotted: The Eiffel Tower wearing Merrachi. Masha'Allah! Looks like it's just joined the modest fashion community."

The brand also shared a message on TikTok, stating, "The French government hates to see Merrachi arrive!" and referencing France's past hijab ban.

Watch the video here

The video has sparked significant backlash, with French politicians criticising...