Bhubaneswar, May 19 -- During a high-level meeting on 'Promotion of Women-Led Enterprises through CSR Initiatives' today, Odisha's Deputy Chief Minister Pravati Parida announced 'Subhadra Shakti' will be the brand of SHG products in the State.

Pravati Parida reiterated the government's commitment to enabling women's economic empowerment through collective action, convergence, and institutional collaboration. Appreciating the growing interest of the CSR and banking ecosystem in Mission Shakti's transformative journey, Parida called for deeper and long-term engagement to scale the impact. She also emphasised on the mental health and wellness of the working women.

In her welcome address, Additional Secretary Sumitra Pattnaik provided a co...